8 Reasons Why You Need to Use YouTube for Business
With YouTube constantly increasing in prominence and usability, it's becoming even more important to use it for your own business needs.
After Google, YouTube is the second most popular search engine in the world. Many search engines have begun to share video results, which makes it even easier to increase your notoriety through well-made and labeled video clips.
But what exactly makes YouTube a good choice for your next marketing efforts?
Why should you use YouTube for business? Let's discuss:
1. Incredibly Popular
First of all, YouTube is great for all marketing efforts because it is so popular. There are over 2,000,000 views on YouTube everyday. That's a prime chunk of real estate worth joining!
2. Internationally Accessible
Plus, all of those videos on YouTube are easy-to-watch in countries around the globe. This can help draw international attention to your cause instead of focusing on purely local efforts.
3. Virality
Business owners and social media managers these days are obsessed with things "going viral." This is the practice of one simple article, picture, or video becoming internationally famous for whatever reason. This is the maximum amount of attention a video might receive, and is often considered the "holy grail" of internet marketing.
Although we don't think people should really be aiming to go viral, YouTube certainly does make it easier to create contagious content than some other media.
4. Easy to Make
Video clips are unbelievably easy to make. In fact, the toughest part is usually deciding what to say! Even cell phones these days can record video at a high enough quality that it is publishable online. Without fancy, expensive equipment, this makes online video production extremely easy.
5. Low Cost
There's no real reason that your YouTube videos should be expensive to make. With just a bit of time and patience, you should be able to create video clips for little to no money (great for startups!). Of course, there are occasions when you should make aesthetically-pleasing, well-constructed clips, but simplicity is often key.
6. Body Language
How many times have you mistaken a message through email or Facebook as rude because of the lack of indicators towards the writer's mood? Even our web content and copy can struggle to communicate effectively, but body language speaks volumes for us, even when we don't have the words at hand.
If you want to show an audience that you are open and engaged, make a video. They'll see it in your persona. This rings true for a variety of personality types, philosophies, and more. This just simplifies communication, and helps bring that real, physical connection into the picture.
7. Brief
Think a YouTube video needs to be some long piece of documentary greatness? Nope. Really, you can even focus on 20-30 second video clips that share pertinent information, statistics, or tips. In fact, those are often more popular than longer pieces!
8. Embeddable
YouTube videos can be shared far and wide these days. Sure, you can paste a link on Facebook or Twitter, but you can even embed special coding on blog posts and web pages so that particular video appears each time they're loaded.
With the selling power of the socially-packed YouTube at your fingertips, there's no reason not to use YouTube for business today!