What Is a SSL Certificate?
Doing business online is quick, convenient, and simple. However, it isn't without its risks.
There are very important factors to consider when it comes to browsing online, especially if you're entering personal information onto a website.
Every website would like to proclaim that they handle their customer's information with the utmost care, but the threat of compromised data is very real. This means that those who engage in e-commerce want to know that their data is only going to the right sources when they enter in online, and purchasing an SSL certificate is the type of reliable tool that can give them this reassurance.
What Is an SSL Certificate?
Being told that a website is careful with data isn't enough - people who shop via the web need a way of telling which sites are safe and which ones aren't. An SSL (secure sockets layer) certificate is a small data file that digitally connects an organization’s information with a special key. This certificate is represented by a padlock icon to the left of the site's URL, and verifies that an organization's domain name has been bound to their company name and location. Or in other words, it lets users know that the connection is secure and data can be safely entered into the site.
Why Should Customers Look for Secure Certificates?
Information sent via the web must pass from point A to point B. But this has some negative implications - it means that any computer between the two points can conceivably see the information with the right tactics. However, an SSL certificate indicates that the connection between point A and point B is secured. This means no other parties between the two are authorized to see the information that is being shared. But not only does this tool provide site users with reassurance, it can provide site owners with additional traffic.
Why Should Website Owners Seek Secure Certificates?
No one will use a website if they can't be sure it's safe. This is especially true for sites where customers enter their address, credit card numbers, and other personal information to complete transactions. Mintel reports that two thirds of adults shop online monthly. Every person wants to know they can shop safely. Though it may seem miniscule, that small padlock icon can go a long way in helping you to attract and retain more traffic for your website. No one likes the thought of their own personal information or that of their clients being at risk. This is why SSL Certificates were developed, and they have become a popular tool for online security.
Building a More Secure Web Browsing Experience
SSL certificates provide the type of reassurance to customers that slogans and promises can't bring. It lets them know that steps have been taken to keep their data safe, and likewise it can help website owners attract more people who are looking for a secure place to conduct business online. There are also a number of other tools which can be used to provide a safer browsing experience, and many companies provide package deal with digital certificates and other add-ons to help make any website more secure.
To find out how to acquire an SSL certificate and other security tools for your website, contact WebsiteSpot today!