Submit A Press Release
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David
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February 20th, 2012
A press release is an announcement about your company through a variety of news media sources. They can be sent directly to editors of a news paper or can simply be displayed on a website via an RSS feed.
Submitting your own press release is actually very simple and can be extremely effective. It's important to write a press release that decision makers at various media sources find have value to their readers in order to get published. It's also a great way to receive some one way links to your website which helps with your search engine efforts.
Writing A Press Release
There is a specific method in which you need to write a press release for it to get accepted by any press release submission company. Rather than go over all of the details I'll just link directly to PRWeb which is a very popular press release submission site.
You can find their standards for writing a press release by clicking here. As you'll see the better you write the press release the more likely you'll get picked up by a major news source.
With that said, you don't want to just issue a press release for any little announcement. If you expanded your business hours, it's not a good topic to write on. Now if you landed a partnership with a major distributor or manufacturer you should consider a press release as this will build legitimacy by letting the general public see this announcement.
Submitting A Press Release Is Affordable
There are services that allow you to submit your press releases for free but you really get what you pay for. On top of this you can add features to your press release to maximize your distribution but they come at an additional fee.
You'll find that when you submit a press release that has value that your press release will get picked up by various websites which creates additional link popularity along with exposure to those people who simply read those websites on a daily basis.
The fees range from free to hundreds of dollars per release. It's sort of like a pay per click campaign as the more you 'donate' to the press release firm the more emphasis your press release will get.
As you read through each press release firms fee schedule you'll find what you think will work well for you. You can always spend more on very important announcements and hold back on the not so important releases.
One word of advise, never 'donate' more once a press release has already been released. If you feel that the submission isn't receiving the exposure that you feel it needs, resubmit it another day. I learned from personal experience and my exposure actually dropped when I upgraded my 'donation'.
Press Release Sources
Below I've listed a few of the more popular press release resources. You'll find some of them offer free press releases but please keep in mind that your distribution and exposure are limited.