Search Engine Optimization Book
You may feel that we're not quite to the point in this website building blog to get into SEO, search engine optimization, but it's actually the perfect time. Rather than developing a site and finding out that your page structure, page naming, meta tags, content, etc should be different it's best to know what to expect so that as you build your site you can do it right the first time.
In my opinion the best book for SEO is SEO Book. This is the most complete source for optimizing your website for search engines. Aaron Wall, the author, has taken the time to write an entire book on SEO and has done a fantastic job. Realizing that you're new to website building I would strongly suggest that you spend the $79 for this book as it starts from scratch and build from there.
The great thing is that he tests his theories on his own personal sites and has developed the book based on his results. The great thing is that once you've purchased the book he offers a huge selection of free SEO tools to help you with your search engine rankings.
Here's my personal case study that had me floored. I run the website SteakBrands.com and used to rank very well for my top keywords. Well slowly I started to slide down the top 10 until I was nowhere to be found. I purchased SEO Book and read it cover to cover even though certain parts were very basic. I then registered SteakBrandingIrons.com and built the site based on the information that he suggested.
Well, since I published the new website based on Mr. Wall's recommendations, I rank in the top 5 of majority of my top keywords as well as number 1 for a ton of other keywords related to steak branding irons. His suggestions took some time to put in place and were very time consuming but in the end I achieved the search engine rankings that I expected.
With all of this said, I wouldn't refer you to a product that I didn't stand behind and this is definitely one that I would suggest. Also, Mr. Wall has a blog that he updates just about every day that has great tips for SEO.
My suggestion is to take a look at the SEO Book site and the testimonials. You'll be very happy that you did!
Best regards,
David Lalumendre
CEO/Founder - www.WebsiteSpot.com