Make Money Selling Advertising Space
-
David
-
September 21st, 2010
The third part of my methods on how to make money online pertains to websites that have a fair amount of traffic to their website already. You should consider space on your website as real estate that can earn you money.
How Does Selling Advertising Work
If you have a decent amount of traffic to your website it's probable that there are companies that would be willing to pay you to place a banner add or simply a text link on your website. Generally you'll find that the companies that want to advertise on your website offer complementary products.
For instance, say your website is a tutorial about making your own website. If you can get a decent amount of traffic to your website it's likely that you could sell advertising to companies that offer website building software or search engine optimization services.
The reason is that they know that the people that are visiting your website would be more interested in their product or service than if they were to advertise on a website related to cars.
How Much Can You Make Selling Advertising
This question is best answered by the amount of traffic that your website receives. If you get 100 hits a day your pricing would be significantly lower than if your website receives 50,000 hits per day.
The best way to determine pricing is by doing research on websites that currently sell advertising space. To take it a step further, it'd be best to research websites in the same market as the product or service that you offer.
How Is Advertising Billed
There are two main ways to sell advertising, you can either sell it for a flat rate per month regardless of hits to your website.
Another method is CPM, this is 'cost per thousand impressions', what this is saying is that you're going to bill based on the number of times the advertisers ad is displayed.
For instance, say your website gets 50,000 hits per month and you bill at $5.00 cpm. This is saying that for every 1000 impressions (times the ad is displayed) it costs the advertiser $5.00. In this example you would bill the advertiser $250. As you can see the more traffic to your website the more you can make.
Another options is cpc, cost per click, this isn't a very popular option because the opportunity for click fraud is there so it's not an option that most advertisers would consider.
Additional Information
If you'd like to read more on selling advertising on your website you can visit a page that I put together with detailed information on how to sell advertising space on your website. You'll also find a couple of free software options to manage your advertising campaigns.
In my next post I'll cover selling products online.
Best regards,
David L.
www.WebiteToad.com