How To Make A Website - File Naming And FTP
In this post I'm going to cover naming files & FTP. I'll cover naming your files a bit more in depth in a future post, probably in a search engine optimization post but again I at least want to touch on it right now. I figure that if I at least leave a quick blurb about naming files it will get you thinking.
Tip 3: Naming The Files That Make Up Your Website
This is actually a very important step when you build a website because it's part of the SEO, search engine optimization process. One of the first things that I do after determining the subject of my website is to do a bit of keyword research. This is going to tell you what people are searching for related to your website. I personally use Wordtracker for all of my keyword research. They offer a paid & a very basic free tool for researching keywords related to your website.
The reason that I do keyword research is that I try to use keywords in all of the pages of my website. If the keyword is more than 1 word you'll definitely want to seperate the words with a dash (-) rather than a space or an underscore (_). Quite a bit of research has been done and found that search engines such as Google prefer the dash.
You'll see in my site at www.SteakBrandingIrons.com that I've done exactly that. For example, a branding iron that I offer is a Jeff Gordon branding iron and have named the page jeff-gordon-steak-branding-iron.php. This is a way of letting the search engines understand what your pages are about.
One other thing, it's always good to structure your site by category. For example, say you sell car parts. You would create a folder in your web editor called wheels, tires, radiators, etc. Then within those folders you would save the files that relate to that product.
Here's an example, say you own BillsCarParts.com and you review or sell tires, wheels & radiators. You are creating a page about chrome wheels and you save it as chrome-wheels.htm in the wheels folder. When you FTP, discussed next, the website to your hosting plan this page would be found at BillsCarParts.com/wheels/chrome-wheels.htm.
This is great for search engines plus it's easy for you to organize your files. The bottom line is try to come up with a good blueprint of how you'd like to structure your website before just going in and creating a bunch of files and putting them in 1 folder.
Tip 4: FTP or File Transfer Protocol
FTP stands for File Transfer Protocol, which is the way that you move the files that make up your website from your computer to your web hosting plan. I personally use FileZilla it's free to download.
Many website editors come with built in FTP capabilities but I find that they are slower plus FileZilla allows you to do some advanced features is changing files directly within your web hosting plan and change permissions of files which is common when you get into scripts such as CGI & PHP. I'll explain them further in the future but I at least wanted to let you know why you may consider FileZilla over your built in FTP program.
That's about it, in my next post I'll cover tips 5 & 6. At this point I would take the time to get familiar with what I've reviewed above and check back tomorrow for a couple more tips.
Best regards,
David Lalumendre
CEO/Founder - www.WebsiteSpot.com