Plus One This: How Google Plus SEO Benefits You
Imagine a world where you didn't have to use a brand new program for every single aspect of your business's web presence. Wouldn't that be a dream!
Well, Google is giving those of us who want to maximize our online brand identity a little extra help. Sure, the other major search engines have similar programs, but none as in-depth as Google.
What am I talking about?
Google+, Google Places, Google Authorship, and the rest of those Google configurations
What does this have to do with SEO?
Despite the rising popularity of other search engines (here's looking at you and your major ad campaigns, Bing), Google continues to hold well over half of the entire planet's search traffic. Try to imagine that. Conceptualize just what that means. It's pretty mind boggling, if you ask me.
Now, Google isn't just a search engine. You may have noticed that if you have Gmail as your email provider. There are thousands of apps and different ways of integrating these useful programming services to your benefit.
Well, Google the Search Engine's often discounted search engine, Google+, offers a host of perks to business owners. Of course, the profile allows you to connect with potential customers or clients like other social media services.
Google+ gives you room to create a customized profile with useful company history, links, and images. But it also lets you tie in a Google places account, which sends local search traffic right your way.
Google+ can also be integrated into your website to allow your readers to link up with you or your company on your site without even leaving the page.
We've seen integration like this on the other major social media sites, but they are not mathematically tied into a major search engine. Remember when we talked about Google Authorship in the past? Well, connecting your website and Google+ and Places profiles to your website can even send additional traffic to your page by displaying your profile picture next to your article and potentially even rewarding acclaimed profiles with a higher position on the search engine page results.
Google Plus SEO benefits you.
If this is still a little confusing, think of Google as a powerful family. All of these other aspects of the Google family communicate with each other on a regular basis. When a neighbor or friend asks for a recommendation, who will that family give preference? Well, someone the family already knows well.
I've heard a lot of negative press about Google+, but it's not going away any time soon. If you want to tap into the ocean-full of Google search traffic, start your Google+ profile today for both you and your business. Add the coding to your business site to connect everything together. Start sharing links and getting engaged.
Not only is your social presence going to be increased, but so will your search engine optimization. Sign up for Google+ and start connecting today!