People who read or even just browse science articles have probably heard about string theory. It's a physics theory that provides the most thorough description we have so far of the universe. What it says is that everything is basically some form of a string. It makes sense: life, as in DNA, is depicted as […]
A few years ago, some commenters in the marketing field were proclaiming that email no longer mattered. It was being replaced by Facebook messaging, Twitter, SnapChat, or some other service. But that just hasn't been the case, particularly in the business world. For starters, email continues to appear front and center on mobile devices. What's […]
A little over a month ago, Google announced it was removing author photos from the search results. Since those photos were one of the main reasons many people implemented Google Authorship in the first place, there was plenty of uproar about it. Of course, Google insisted this wasn't the end of Authorship and that click-through […]
Knowing where your visitors come from is a key component to any internet marketing campaign but what exactly does direct traffic really mean? When you know which channels your customers are using to find your site, you know which efforts are working and where you may need to focus more energy. Of course, the data […]
The war against guest posting is on, and Google seems to be winning. So far this year, Matt Cutts seems to be delivering on his promise to squash guest posting out of the SEO toolbox. His warning is guest blogging with the primary objective of obtaining links for SEO reasons. I'm here to tell you […]
Earlier this year, SEOs scrambled to shorten all their title tags in order to appease the new SERP changes by the almighty Google. While most internet users probably never noticed the changes, many SEOs scrambled to measure their title tag length in pixels and was reported early on by Screaming Frog. What were the new length […]
It's no secret in the world of SEO that backlinks are one of the most powerful ranking factors. In fact, some SEOs believe so strongly in backlinks that they place their entire focus on building more and more links to a client's website. Although even Google's web spam expert Matt Cutts admitted earlier this year […]
If you've been using Google lately—and let's face it, who hasn't been using Google lately—then you may have noticed the absence of those tiny smiling mugs of hundreds of authors. This is no coincidence. On June 25th, Google's John Mueller announced on his Google+ page that Google Authorship was changing face. Literally. Mueller's announcement revealed […]
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