Halloween and the midterm elections were over inearly November, which means it's officially holiday shopping season! Let's make it formal to recognize that Black Friday and Cyber Monday are mid-cycle events. Ecommerce sites can focus on building up content to reach out to online shoppers, who will play as strong a role as they did […]
- Ruth Ann
- November 10th, 2014
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November 29 will mark the fifth Small Business Saturday event, a day when shoppers are urged to put down the newspaper circulars and take a short drive downtown to do some of their holiday shopping at the local shops. Small Business Saturday is an opportunity for small businesses to get out from under the shadows […]
- David
- November 6th, 2014
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The Alexa Toolbar offers users several free features to gauge the standing of any website they visit. From one simple download, you can click a button to view: Alexa Traffic Rank Related Links Wayback Search Analytics Website Reviews Now, some of these might not provide small business owners with much information, but others can be incredibly […]
- David
- October 31st, 2014
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WordPress Plug Ins are extremely useful, especially when you are trying to make money off of your blog. They can bring in readers and traffic, help you with your blog's search engine optimization, and even keep track of your stats so that you know who is visiting your blog and which keyword strand they used […]
- David
- October 29th, 2014
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As a long time critic of Yelp, it did not surprise me to learn that they will now penalize businesses that attempt to get paid reviews. A few months ago, the site announced that they will now show a warning on business pages that they suspect have paid for positive reviews. During the same time […]
- David
- October 29th, 2014
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If you don't know what your site's bounce rate is, then you aren't paying attention to one of the most important metrics about your site. While many SEO experts put all of their time and effort into the rankings, bounce rate often gets overlooked. If you have a high bounce rate, then all of those […]
- David
- October 27th, 2014
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If you've spent time browsing ecommerce sites, you might notice that many are kind of thin on content. This is too bad, because content can boost both visits and sales, and help the site build a reputation for knowing the products it sells. If you are selling online, take the time to read these content […]
- David
- October 24th, 2014
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In today's world, it's unrealistic to block employees from social media. For many, checking in on Facebook or looking at the Twitter feed is as much a part of their daily lives as going to work. Even if you block their access, they can still check on their smartphones during lunches and breaks. Rather than […]
- Ruth Ann
- October 22nd, 2014
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Every once in a while, I come across some truly useful advice about writing and blogging. Most of them are about overcoming writers'--or bloggers'--block but recently, I came across an EZines piece about creating time to blog. This seems to be the #1 reason people don't blog: they can't find the time to squeeze in […]
- Ruth Ann
- October 20th, 2014
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Anyone who's been in a retail store the past couple of weeks has no doubt noticed the Halloween displays, which cropped up just as the Back-to-School sales ended. In the eCommerce world, these two major late summer/early autumn signals that it's time to think about getting your eCommerce site ready for the holidays. Not Everyone […]
- David
- October 16th, 2014
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