For e-commerce merchants, one biting problem with having to sell online is the issue of an abandoned cart that sees shoppers leave their purchase halfway without proceeding to checkout. This problem can cause a major cut in revenue especially if you used paid traffic to send the customers over to your website with the hopes […]
LinkedIn is the Internet's version of the old White Pages; everyone, including businesses, should be listed in it. It's free, its basic functions are easy to use, and it has loads of useful resources through groups that cover virtually every topic from website design to sports teams to law. It's really essential for all businesses and individuals […]
Long before there was email marketing, there were brochures, ads, and flyers. Since the first email traveled between two computers in 1971, it has become ubiquitous in internet communication. For the first time in history, long distance communication can be accomplished for no more cost than the cable bill. Who here remembers paying $1 per […]
Anyone who's been in a retail store the past couple of weeks has no doubt noticed the Halloween displays, which cropped up just as the Back-to-School sales ended. In the eCommerce world, these two major late summer/early autumn signals that it's time to think about getting your eCommerce site ready for the holidays. Not Everyone […]
A few years ago, some commenters in the marketing field were proclaiming that email no longer mattered. It was being replaced by Facebook messaging, Twitter, SnapChat, or some other service. But that just hasn't been the case, particularly in the business world. For starters, email continues to appear front and center on mobile devices. What's […]
Knowing where your visitors come from is a key component to any internet marketing campaign but what exactly does direct traffic really mean? When you know which channels your customers are using to find your site, you know which efforts are working and where you may need to focus more energy. Of course, the data […]
Business owners, small-scale artisans, webmasters, and other internet professionals, gather 'round. There's something of varying popularity that's worth discussing in detail, and that's the blogger review program. Finding the best way to get the word out Hypothetically speaking, let's say you run a small-scale beauty care company with about 15-20 different products to treat both […]
A hot new Twitter app - Vine - can be just what you need to help market your business and gain attention. This app has been specifically designed to create short, looping videos. These videos can tell a lot about your business, as well as your company's mission, in just a short amount of time, […]
When you have a product or a service to sell, getting yourself noticed online can feel like you're standing on a city corner, shouting your message to the passersby. Pop-up ads, banner ads, text ads, and aggressive self-starting videos do just that, and like those passersby on the street, most people simply tune them out […]
Imagine a world where your website knew whether or not each page visitor had been there before. Would you treat them differently? Would you greet them or tell them special things? One of the most important things you can do as a blogger is create a sense of community and connection. If everyone who stumbles […]
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