The Alexa Toolbar offers users several free features to gauge the standing of any website they visit. From one simple download, you can click a button to view: Alexa Traffic Rank Related Links Wayback Search Analytics Website Reviews Now, some of these might not provide small business owners with much information, but others can be incredibly […]
- David
- October 31st, 2014
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Knowing where your visitors come from is a key component to any internet marketing campaign but what exactly does direct traffic really mean? When you know which channels your customers are using to find your site, you know which efforts are working and where you may need to focus more energy. Of course, the data […]
- David
- August 9th, 2014
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Websites can get sick just like people. They're not as obvious about it as, say, a teething toddler, but you'll notice little signs here and there that something's not right. Especially if your PageRank has dropped significantly or you're getting all kinds of spam traffic. Eventually, you start to check out the links coming into […]
- David
- March 31st, 2014
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It's always nice to add an image or two to your posts. Pictures convey emotion, illustrate your point, and provide a break from the wall of text. And with image searches at your fingertips, it seems like the easiest thing to find the exact photo you want for your article. However, not all images are […]
- David
- March 14th, 2013
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One of the most important parts about maintaining your social media presence online is, you know, to do it. You need to share pictures, links, thoughts, and more on a regular basis. That can be more than a little challenging, especially if you're not able to sit in front of the computer screen all day […]
- David
- February 1st, 2013
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Imagine a world where your website knew whether or not each page visitor had been there before. Would you treat them differently? Would you greet them or tell them special things? One of the most important things you can do as a blogger is create a sense of community and connection. If everyone who stumbles […]
- David
- January 29th, 2013
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Whether you're a blogger or website owner, product or service giveaways can be a great way to boost readership, engagement, and social media following. But, the logistics of giveaways can be very difficult and confusing. How will you: Collect entries, Calculate entries, Identify false submissions, Choose a winner, Spread the word? You could, of course, […]
- David
- January 15th, 2013
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A/B testing is a way of running two design or marketing elements at a time to see which fares the best. In blogging and content marketing, we use this trick often to figure out which of our offers, projects, layouts, designs, wordings, or anything else draws out the most interaction from our users. Although this […]
- David
- December 31st, 2012
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If you're a freelance writer, you're probably very aware of the fact that you need a place to share your work if you want to gain new clients. How do you do this? Usually, we build online freelance writing portfolios with samples of our work. But, that's easier said than done. What do you add? […]
- David
- December 26th, 2012
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Finally, webmasters near and far can learn more about the inner workings of Bing via the Bing Webmaster Guidelines! Although nowhere near as detailed or comprehensive as Google's Webmaster Guidelines, they do provide greatly valued insight into the search engine. Really, the entirety of the Bing Webmaster Guidelines can be gleaned in a few mere […]
- David
- November 19th, 2012
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