LinkedIn is the Internet's version of the old White Pages; everyone, including businesses, should be listed in it. It's free, its basic functions are easy to use, and it has loads of useful resources through groups that cover virtually every topic from website design to sports teams to law. It's really essential for all businesses and individuals […]
- Ruth Ann
- January 24th, 2017
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Did anyone even think about the hashtag (#) before the 2000s? In fact, how many people even knew it was called a hashtag? I seem to remember thinking it was used for numbering. It was only when I lived in England in the mid-1990s that I heard someone call it a hashtag. Anyway, just as the […]
- Ruth Ann
- February 15th, 2016
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Google was a busy little operation in 2014, wasn't it? It made key changes in its Panda algorithm, then in Penguin. It made changes to Pigeon, Pirate, and Maps. It made key changes to local searches; in fact, some commentators like Search Engine Land's Greg Sterling think Maps is as important to Google than search. "It’s […]
- Ruth Ann
- June 18th, 2015
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I often times get asked how to boost local search rankings. I try to clarify that local business owners may sometimes feel they're engaged in two competitions: to show up on web searches and to appear prominently on local map searches. But if a business primarily serves a local market (as opposed to an ecommerce […]
- Ruth Ann
- November 12th, 2014
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Halloween and the midterm elections were over inearly November, which means it's officially holiday shopping season! Let's make it formal to recognize that Black Friday and Cyber Monday are mid-cycle events. Ecommerce sites can focus on building up content to reach out to online shoppers, who will play as strong a role as they did […]
- Ruth Ann
- November 10th, 2014
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In today's world, it's unrealistic to block employees from social media. For many, checking in on Facebook or looking at the Twitter feed is as much a part of their daily lives as going to work. Even if you block their access, they can still check on their smartphones during lunches and breaks. Rather than […]
- Ruth Ann
- October 22nd, 2014
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Every once in a while, I come across some truly useful advice about writing and blogging. Most of them are about overcoming writers'--or bloggers'--block but recently, I came across an EZines piece about creating time to blog. This seems to be the #1 reason people don't blog: they can't find the time to squeeze in […]
- Ruth Ann
- October 20th, 2014
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People who read or even just browse science articles have probably heard about string theory. It's a physics theory that provides the most thorough description we have so far of the universe. What it says is that everything is basically some form of a string. It makes sense: life, as in DNA, is depicted as […]
- Ruth Ann
- September 25th, 2014
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