Google is the most frequently used search engine in the world, but YouTube comes in second. Surprised? You shouldn't be! Think about the last time you needed information on home repairs or even a recipe. Sometimes, written directions just don't make as much sense as watching someone do it. Even outside the realm of how […]
By now, you know that Facebook is crucial for small business marketing. It's a mixed blessing. For one, you can create a Facebook page before you even set up your business legally (don't do that), but they can also do severe damage to your web presence if done improperly. Here's how to create a Facebook […]
Go back to the very first day you ever heard the terrifying acronym "SEO." How did you respond? If you're anything like me, it was with utter confusion and perhaps a bit of dread. This whole website building thing seemed okay until we were blindsided by an overwhelmingly new and complicated form of marketing, if […]
Are you familiar with free local business directories? Back in the day, business owners like us would run to the phone book companies to add our name, number, and address (perhaps even a visual ad, too) to spread our reach. These days, we run to online directories instead of those printed ones to expand our […]
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