How To Use Social Media Marketing Effectively
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David
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February 23rd, 2012
Social Media is here to stay and will only become more and more important in the years to come and it's one of the most important aspects to a websites success in this day and age of increased competition on the internet. Its possibly as important these days as on page or off page SEO when you are drawing up your online website marketing strategy. Google and the other search engines (Yahoo, Bing, etc....) actually rank website content more contextually relevant based on the networked pages and "likes" pertaining to a particular website or page.
So it is incredibly important that you give some thought to your social network marketing when you create your website. Social Media can have grave implications or glorious results depending on how you implement different strategies. Word travels fast and it's a great way for you to get noticed especially if you build your network and site in a way that visitors are willing to follow or like you.
On another note, updating the content on your social media accounts/pages is also very important because it is an extension of your website/company. As you may or may not know the search engines love new content they eat it up and the more content relating to a particular relevant topic or site the search engines will index it pretty quick. So without getting into too much detail on this one single page, we have outlined a few of the most used social networks and the ones that you should definitely get on board with and have a dedicated page to that particular social media platform because they make up the majority of the social media landscape on the net.
How To Use Social Media For Marketing
Facebook:
Facebook, is the most widely used social networking platform on the net today, over 800 million people worldwide use Facebook and it continues to grow by leaps and bounds. Click on the link below to learn more about Facebook and marketing on Facebook.
Pinterest
Pinterest is the fastest growing social media platform since the inception of the internet. Pinterest is a site that allows you to pin online your interests and items of importance for you to share with the world or a group, click on the link to the right to learn more about Marketing on Pinterest.
Twitter
Twitter is an old dog on the block today, they revolutionized the word tweeting by allowing people to be up-to-date every second of every day on pretty much every topic, its an incredibly important model when implementing social media advertising. Its and incredibly effective marketing tool, so click on the link below to learn more about Twitter and Marketing on Twitter.
Google+:
Google + is google's iteration of facebook , but with many cool features like video chat, group circles and a ton of other special google related technologies. The one reason I love Google+ is because it is auto-indexed into google, so using this as another marketing vehicle is a must. Click on the link below to learn more about Google Plus and Marketing on Google+.
Digg:
Digg is very similar to Reddit in the sense that you have the ability to submit articles and content relating to your site. Digg is often used for syndication as well. Digg is excellent at being able to provide content on many topics and allowing users to vote those articles up or down as well. Click on the link below to learn more about Digg and Marketing on Digg.
Reddit:
Reddit is very similar to Digg because they are User-generated articles and news links. Similar to Digg you have the ability to vote to promote stories to the front page. The more content you have that is relevant and the more people like it, the high it is valued on Reddit. This is yet another great source for submitting press releases and news relating to your site. Click on the link below to learn more about Reddit and Marketing on Reddit.
Squidoo:
Squidoo is somewhat like Pinterest and Facebook combined but with out the networking between people. Squidoo was built to be a marketing machine and making money with Squidoo is extremely ideal if you have a product or service. however, Squidoo is a full fledged community website that allows users to create pages (called lenses) for subjects of interest. Squidoo comprisesof easy to build, single page website(s), or lenses (basically your interest), created by members on a variety of topics. Click on the link below to learn more about Squidoo and Marketing on Squidoo.
Other Social Media Platforms:
There are many other social media platforms on the market, it really depends on your preference and the use. Like we stated above, the ones outlined are some of the most popular, if you find one that we have not referenced but you see it as an up and comer or is more widely used that we have seen, shoot us a line via our contact us page and we will do an article on it. However, to see some other Social Media Platforms/Outlets, click on the link to the right to see how to Market on other Social Media Outlets.