15 Social Media Tips For Small Business
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David
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September 18th, 2012
Promote your business or website successfully, thanks to these 15 social media tips for small business:
1. Offer mobile check-in deals for your customers, no matter what kind of business you run. From doctor’s offices to grocery stores: everyone will benefit from the publicity brought about by a quick check-in on FourSquare.
2. Blog as frequently as possible. Think that your once or twice weekly blog posts are enough? Not hardly. The best way to bring in constant traffic is by posting once a day, every day.
3. Learn about your customers and followers by having a promotional giveaway. In order to qualify for the giveaway, ask them how they learned about it. This will show you how far reaching your social media efforts really are.
4. Spend more time on your brand advocates and less on “influencers.” Just because someone has several hundred thousand followers, that doesn’t mean that they care about your product. Reach out to your loyal customers and they’ll give your brand more exposure than an influencer ever will.
5. Choose your metrics wisely. Think about why you’re using social media in the first place. Do you want customers? More sales? Use metrics that give you exactly what you need in order to determine that your efforts are working.
6. Offer webinars and eBooks to your followers, and include keywords in the titles of each. This will bring in followers who are interested in what you have to offer.
7. Use checkusernames.com if you have a popular name. If your name is already someone else’s URL, this site can help you come up with usable variations.
8. Your social networking tools are just that: tools. You distribute your message through them; your Twitter feed or Facebook page themselves aren’t the message.
9. Gain retweets by posting things that interest your followers, instead of updates about yourself. It’s not all about you – rather, it’s about what your customers want.
10. Turn on the Geo-locator on your Twitter feed. This will help you find other users in your area.
11. Don’t follow more people than are following you. This makes it look like you’re a follower, not an influencer. Search engines will take note and your feed won’t pop up in their listings.
12. Consider this: your customers are characters in the story that your business is telling. Use what they want and need to influence the direction of your marketing.
13. Stay as professional as possible. There’s nothing wrong with showing a little of your personality, but posting depressing Tweets or using your Facebook page to brag about something will cause you to lose followers.
14. Look at what your business does and time your updates accordingly. Whether your business is seasonal, or you know that your followers only check your page during certain times of the day – make sure that your posts are in line with them.
15. Write your blog entries about what issues your company helps with. Show, rather than tell. This, in a roundabout way, tells your readers exactly what it is that your company sells without coming right out and saying it.